BrandRadar is looking for a sharp, adaptable, and research-driven GEO / SEO Writer to help brands grow visibility across both traditional search and AI-driven discovery platforms.

This is not a conventional content writing role.

You’ll work closely with brands across multiple industries to create and optimize content that improve how they are discovered, referenced, and recommended across platforms like ChatGPT, Gemini, Claude, Perplexity, and Google.

The ideal candidate is someone who understands that search is evolving rapidly and is excited by the challenge of learning, unlearning, and adapting continuously in the AI era.

Key Responsibilities

• Research, plan, and create SEO and GEO-focused content across multiple industries and markets
• Develop content that improves AI visibility, prompt coverage, citation potential, and search discoverability
• Work closely with GEO specialists to execute content aligned with brand discovery goals
• Understand client businesses, offerings, competitors, and customer journeys quickly and effectively
• Write content optimized for both traditional search engines and AI retrieval systems; Create: Long-form articles, Landing pages and AI-friendly website copy
• Conduct topic research, prompt analysis, and content gap analysis to identify opportunities
• Adapt writing style based on industry, audience, and platform requirements
• Continuously refine content based on AI visibility insights, performance data, and evolving search behavior
• Stay updated on developments across SEO, AI search, LLMs, and digital discovery trends

Requirements

• 2+ years of experience in content writing, SEO writing, digital content, or related roles
• Strong understanding of SEO fundamentals and search intent
• Excellent research and analytical skills
• Ability to understand complex businesses and industries quickly
• Strong commercial awareness and ability to write with strategic intent
• Exceptional written English
• Ability to manage multiple client accounts and deadlines simultaneously
• Fast learner with a strong curiosity for AI, search, and evolving digital behavior
• Comfortable learning new workflows, tools, and optimization approaches in a rapidly changing environment

Preferred

• Familiarity with GEO (Generative Engine Optimization) concepts
• Experience using SEO tools such as Ahrefs, GA4, Search Console, or SEMrush
• Experience writing for industries such as hospitality, finance, travel, retail, technology, or B2B services
• Ability to manually review AI-generated content
• Experience creating structured, research-backed, authority-focused content

What We’re Looking For

• Learns fast and adapts even faster
• Understands how digital discovery is changing
• Is excited to experiment, test, and evolve with AI-driven search
• Can balance creativity with performance-focused writing

Perks

• A spacious office in the heart of Colombo, with an endless supply of tea, coffee and snacks
• An open-minded team that hail from different backgrounds (we don't discriminate on the grounds of ethnicity, religion, gender or sexual orientation - all are welcome!)
• Complimentary lunch on all working days
• Team activities, team trips and yearly outbound training trips
• An attractive remuneration package

About Roar Global

Roar Global is a modern venture builder operating at the intersection of AI, platforms, and talent. For over a decade, we've been creating and scaling businesses across various disciplines in marketing and applied AI, serving a diverse portfolio of global clients.

With 10+ years of experience and the trust of over 5,000 clients, we bring operational scale and strategic focus to everything we do. Headquartered in Sri Lanka, we are active in seven countries, including Australia, Singapore, and Bangladesh. We work closely with global platforms like Google, Meta and TikTok to deliver high-impact solutions across industries and markets.

We're building companies that matter, and we're looking for people who want to be part of that story.